About / 01
Everyfactoryrunsontwosystems.Oneiswrittendown.Theotherlivesintheproductionmanager'shead.WebuiltAssesslyforwhathappensinthegapbetweenthem.
The system of record tracks what is supposed to happen. The people on the floor track what actually happens. Our agents live in the second system, the one nobody built software for until now.
- Founded
- 2026
- HQ
- Singapore
- Team
- 2 + 4
- Stage
- Pre-seed
The thesis
The thesis.
We talked to factory owners across Asia. Every conversation ended the same way.
They all had ERP. Most had a mess of spreadsheets. All had a WhatsApp or WeChat group where the real coordination happened. Every single one of them had a production manager who, if he quit tomorrow, would take half the factory's operational memory with him. The software tracked the plan. He tracked what actually happened. When those two diverged, which was every day, money bled out in ways the owner could feel but could not see.
One owner walked us through it. A supplier ships him panels. They pass his incoming inspection. Production starts Monday. By Wednesday afternoon, a worker notices the grain is wrong. Half the batch is scrap. The supplier eventually refunds the material. Nobody refunds the Wednesday. Nobody refunds the three downstream orders that slipped. Nobody refunds the dealer in Chengdu who will not pick up his phone. The supplier's books show 'credit issued, case closed.' His books show a hole. Neither of them can prove the real number.
Multiply that conversation across every factory we sat in. Multiply it across every supplier, every run, every week, every year. That hole is why we built Assessly.
“The plan is a document. Reality is a timeline. Our job is to keep them honest with each other.”
Founders
Two people. One problem.
Sriram Sundar
CEO / AI Architecture
Sriram is the technical and strategic spine of Assessly. His background is AI/ML research at the University of Southampton, where he spent a year building learning systems on messy, unstructured data.
That research maps directly to factory reality. Factory data is some of the worst on earth. Partial entries, paper records, inconsistent ERP usage, human errors. The work of turning that noise into signal is exactly what Assessly's exception graph has to do.
He is a five-time hackathon winner. He is a member of the Unicorn Mafia in London, part of Kickstart Global's 2026 cohort, and his first startup was mentored by BCG. He writes most of the product code and leads the technical architecture.
- Previously
- AI/ML research, Univ. of Southampton
- Focus
- Exception graph, autonomous agents, product
Rohan Chowdhury
COO / Factory Operations
Rohan is the operations side. He studies Chemical NanoEngineering at UC San Diego, with hands-on work in quantum dot synthesis, graphene electrical testing, and precision instrumentation.
More relevantly, he has been inside real factories. He secured a $6 million contract as a key player to set up a hot-dip galvanising manufacturing line in Algeria. He has visited and worked with factory operators across multiple countries.
He brings failure analysis thinking to the product. When something breaks on a factory floor, he thinks in root causes, escalation chains, and tolerance margins. That maps onto Assessly's core question: why did this exception happen, and what did it actually cost?
- Previously
- NanoEngineering, UC San DiegoGalvanising line setup, Algeria
- Focus
- Factory ops, deployments, Africa
Advisors
People who have been where we are going.
Mr. Cheung Kong Cheung
Founder / Hing Lee Holdings (HKEX 396)
20+ years in the Chinese furniture industry. Co-founded a publicly listed manufacturer. Teaches international trade at Nanjing Forestry University and Central South University of Forestry and Technology.
Saikat Chowdhury
Founder / Nivesal
Built Nivesal to $42M ARR with 11 people.
Shankar Krishnamoorthy
Director / Aspire Systems
co founded Aspire Systems which is a global tech services company. Deep experience in digital transformation across industries. Experienced team leadership at global scale.
Roadmap
From one factory to the world's factory floors.
2026 / Now
One pilot live in Kazakhstan. Agents capturing events from first shift. MVP shipping to a second factory in Southern China this quarter. Building the exception graph for the electric cable vertical.
2027
Fifty factories across China, Southeast Asia, and Africa. Three manufacturing verticals. First cross-factory supplier intelligence emerges from the graph. Savings-share revenue comes online.
2028
Three hundred factories. Agents are now reasoning across the full event graph, catching disruptions before they cascade. Procurement marketplace goes live. First financial products built on production data. Eight-figure ARR.
2029
One thousand factories. Entry into India and Latin America. Our supplier graph becomes the data layer underneath supply chain financing for mid-market manufacturers. Nine-figure run rate in sight.
2030+
Assessly becomes critical infrastructure for mid-market manufacturing globally. The system of record for everything ERP cannot see.
HQ
Why Singapore.
Assessly is incorporated in Singapore because our customers are everywhere. Chinese factories need a partner they trust. African factories need a partner who speaks English and understands the region. Western investors need a jurisdiction they recognise. Southeast Asian expansion needs a natural hub.
Singapore is where those constraints converge. Strong rule of law. No political alignment concerns. An extensive treaty network that makes cross-border revenue tax-efficient. A government that actively supports manufacturing intelligence through R&D grants and startup-friendly incentives.
Four hours to Shenzhen. Six hours to most African capitals via Dubai. Direct flights to Vietnam, Philippines, India. When our customers need us, we are already close.
- Entity
- Assessly Pte. Ltd.
- Registration
- Singapore / ACRA
- Operations
- Shenzhen WFOE (planned)Africa (operational)
- IP
- Held in Singapore
- Tax
- Startup exemption yr 1-3